Pro Guarding: Website
Client: Pro Guarding Water Safety
Project: Squarespace Website
Background
Pro Guarding are the leading provider of water safety services in Australia, who have built their strong reputation through providing exceptional service to high-profile clients – with services including event water safety, TV and film support, risk management, and superyacht crew training. In addition to their services, Pro Guarding is also a manufacturer of Pro Guarding jet ski rescue sleds that are tested by Australian lifeguards and supplied to Surf Lifesaving Australia. These sleds, along with an emerging line of water safety products, are now available to the general public.
Project Deliverables
After speaking with Aaron initially about creating a sales page for the Jet Ski sleds, it quickly became apparent that the current site lacked visibility around the shop as well as brand consistency in the look and feel. The current site used a default Squarespace theme, and there was opportunity to elevate the Pro Guarding brand through the site design.
We therefore recreated the existing Squarespace website, using the new 7.1 builder, including:
- UX strategy
- Global site styling
- Website population
- Custom Jet Ski sales page
- New look and feel of store
- Video editing for the Home page and Shop landing pages
"Beth came to me highly recommended through a friend. She sure didn't disappoint. From the first conversation I had with Beth I knew she was the right person for the job. I gave her a rough idea of how I wanted our website to look and left the rest to her. She turned our outdated website into a clean eye-catching, and most importantly easy to use website. Beth always made time to explain things that we didn't understand even after the website was well and truly completed."
Project Outcomes
Aaron was an absolute pleasure to work with from the outset. As a highly knowledgeable expert in the water safety industry, he provided valuable insights into the business as well as his vision and ideas for the website, and collaborated to create a website that would best showcase Pro Guarding’s offerings to visitors.
The redesigned site features fonts and colors that complement the Pro Guarding logo, clear calls to action (CTAs), and dynamic video. The overall design is clean and minimal, allowing the content to take center stage.