Park & Hills: Website and Digital Strategy
Client: Park & Hills
Project: Website Design, Digital Strategy
Background
Park & Hills offer commercial legal services to SMEs in South West Sydney and beyond. Principal and founder James contacted me for a website and strategy to launch the business, generate awareness and build a pipeline of leads, all while allowing room for Park & Hills to pivot in its services and offerings being a new business.
Project Deliverables
James and I discussed at length the goals for Park & Hills including what success looked like, as well as capabilities from a resource perspective to implement marketing.
With the strategy to start lean and scale, Park & Hills launched in 2022 with:
- A fully responsive bespoke WordPress website
- A library of stock images
- Current logo refined and resized for a variety of formats
- Digital Strategy including a 12 month roadmap following launch that would help the business grow – within resources and budget.
"Having worked with Beth since our inception in 2022, I feel that she’s a bit like your secret local restaurant: You don’t want to talk her up too much or else she’ll blow up and next time you go for a feed there’ll be a line out front! She’s really great at what she does from digital art, copy, website creation and has a keen artistic eye. Where she really shines though is her commitment to understanding your business and where it wants to go and how her services and skillset can help you move towards those objectives. We look really look forward to continuing working with Beth and seeing her help other businesses grow."
Project Outcomes
Google first page ranking for relevant search terms
100
Average monthly website sessions
0
Average monthly interactions with Google Business profile
0
A staged launch strategy that is realistic to time and resources has allowed implementation to be successful and Park & Hills is already becoming a household name amongst the local community. With steady growth in brand awareness and new business since its launch in March 2022, Park & Hills is one of the top ranked commercial lawyers in Google Maps and search results.
parkandhills.com.au
